A social media campaign (Google / WebWire)

Read at : Google Alert – images of the Africa Drought


World Vision supporters launch global online campaign to make #FamineNoMore


Social networks seen as crucial to spread the word, boost donations amidst difficult fundraising climate and waning media attention.

SEATTLE, Washington – Supporters and donors of Christian humanitarian organization World Vision today helped launch a social media campaign across the United States and a dozen other nations to increase awareness and raise more funds for the devastating drought in the Horn of Africa. Participants will be invited to skip a meal and donate the sum via text messaging, view and share aid worker videos from the frontlines of the crisis, and pass on their own thoughts using the Twitter hashtag #FamineNoMore and campaign website FamineNoMore.org.

“As we struggle to respond to the worst drought in 60 years, the influence and reach of our Facebook fans, Twitter followers, and blogger friends is greater and more critical than ever before” said American aid worker Perry Mansfield, currently serving as World Vision’s drought response director in Nairobi.

As friends ask friends to join the fight, give what they can and keep the conversation alive, we hope to mobilize thousands more people to drive concern and action for the 12 million children and adults stalked by hunger and malnutrition in the Horn of Africa.”



Author: Willem Van Cotthem

Honorary Professor of Botany, University of Ghent (Belgium). Scientific Consultant for Desertification and Sustainable Development.

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