Trees…the new currency ? (WeForest)

  • Trees…the new currency ?
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Trees…the new currency ?

What if next time you bought a lunch, chose a new energy supplier, rented a car or booked a hotel room you got a message on your smartphone asking you where a tree should be planted? Wouldn’t that be cool? And if you then received an electronic tree certificate for you to share with your network? Joining a global frequent tree planter movement …Well it’s already happening.

Trees are the new currency for brands to directly engage with their customers in the fight to preserve and protect our planet.

Author: Willem Van Cotthem

Honorary Professor of Botany, University of Ghent (Belgium). Scientific Consultant for Desertification and Sustainable Development.

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