Timberland contributed to the planting of two million trees

Photo credit: Timberland

Timberland Plants Two Millionth Tree in China’s Horqin Desert as Part of Its Commitment to Protect The Outdoors

TONGLIAO, China, Sept. 2, 2015 /PRNewswire/ — Global outdoor lifestyle brand Timberland today marked the planting of a total of two million trees in the Horqin Desert, a significant milestone in its ongoing program to tackle desertification in Inner Mongolia. This achievement is a key part of the company’s CSR efforts in Asia, and further demonstrates its continued commitment to protect, create and restore the outdoors and support the communities in which it operates.

In 2001, inspired by the company’s commitment to environmental sustainability, one employee suggested that Timberland play a role in reforesting the Horqin Desert to help tackle the root cause of the sandstorms in her home country of Japan. As a result, Timberland formed a partnership with Green Network, a Japan-based non-profit organization. Fourteen years later, Timberland has contributed more than JPY 120 million (about CNY 6 million at current exchange rates) and 291 days of employee time to support the reforestation project.

“As an outdoor lifestyle brand, protecting and creating a more sustainable environment is not just a nice to have – it makes good business sense. That’s why we’re committed to the responsible design and manufacture of all our products, as well as making the places where we live and work more sustainable,” said John Gearing, Vice President and Managing Director of Timberland & Sportswear, Asia Pacific. “Today’s major achievement of planting two million trees in Horqin signifies our continued commitment to protect the outdoors, not just in the short term, but for future generations.”

Read the full article: The Jakarta Post

Published by

Willem Van Cotthem

Honorary Professor of Botany, University of Ghent (Belgium). Scientific Consultant for Desertification and Sustainable Development.