Read at : Google Alert – desertification
Solidarity As The Next Source Of Profitability For All
By Kamaya Jayatissa
The first kit is a bag of “super-vegetable” to fight starvation and desertification in country-sides. This concept was introduced by Pierre Moussa and Jean-Marie Cordier with the creation of a corporation with a humanitarian purpose: vegetable seeds …
By Kamaya Jayatissa
“We delight in the beauty of the butterfly, but rarely admit the changes it has gone through to achieve that beauty.” – Maya Angelou
According to chaos theory, and more specifically to what is commonly known as the butterfly effect, small differences in a dynamic system could trigger vast and often unsuspected results. Also known as the sensitive dependence on initial conditions, this mathematical concept observes that the wing movements of a butterfly might have significant repercussions on wind strength and theoretically, could cause tornadoes halfway around the world.
Adjusting Edward Norton Lorenz’s theory to social business, Xavier de Bayser offers us a unique perception in which the flapping wings of a butterfly may, with a domino effect, generate large advantages in developing countries. In his book, L’effet Papillion (2011), de Bayser explains the very concepts of sustainable development, socially responsible investing, and social business. He demonstrated that, under certain circumstances, a new economy focussed upon assisting developing countries is not only feasible but also profitable for some companies as can be seen in France with Danone and Essilor. The social business strategy is hence a way of maximising both financial returns and social goods.
The first kit is a bag of “super-vegetable” to fight starvation and desertification in country-sides. This concept was introduced by Pierre Moussa and Jean-Marie Cordier with the creation of a corporation with a humanitarian purpose: vegetable seeds for Africa (also known as the JTS project or tropical garden seeds). From this unconventional way of fighting against chronic malnutrition and starvation in African countries emerged, a major agricultural innovation, the JTA project (tropical improved garden or Jardin Tropical Amélioré). Not only does it provide technology and training to cultivate a vegetable garden 12 months out of 12 but on a more social level, it also increases the employment rate in developing countries and ultimately the quality of life.
As revolutionary as the bag of black powder is also known as the ‘green charcoal’ or ‘biochar’ technology developed by Pro-Natura (global NGO approaching problems of poverty and environment) in order to fight against deforestation and greenhouse gas emission. This practice converts agricultural waste into a soil enhancer that can hold carbon, boost food security and discourage deforestation. The process creates a fine-grained, highly porous charcoal that helps soils retain nutrients and water.
The third packet of seed is a bag of ‘green powder’ known as alfalfas aiming to fight against malnutrition. Indeed, in case of malnutrition, the body needs “green” proteins. To cope with this issue, a company, France-Luzerne, produces alfalfas –one of the plants that generate the most proteins.
How would this type of project benefit a country like Sri Lanka?